Search Engine Optimisation at SerpNova

How to Measure Success From SEO

1. Sales & Revenue

No matter your marketing channel, the goal is to bring in more sales and increase revenue. These are the two metrics that you can use to gauge whether your plan is working. When SEO is working, you will notice the following:

• More website traffic is coming in
• The website has shown effectiveness in converting visitors into paying customers
• People are returning to the website often

Keep in mind that to get sales, you’ll need to make sure that the customers are looking for the pricing and product offer. And the brand reputation must also be trustworthy.

 Although sales and revenue are excellent metrics to work off of, there are other factors that you should consider when monitoring your SEO strategy. To evaluate the success of your SEO investment, you’ll have to take a closer look at other metrics as well.

2. Website Goals

For your website, the goals won’t be based on sales. Instead, you’ll need to take a look at the earlier stages in the buying journey that your customer will go through, such as:

• Filling out a form
• Viewing your “Request a Quote” page
• Going onto your product page
• Clicking on the contact or register page

When you begin seeing an increase in these metrics, it should positively affect your sales. This means your revenue numbers should also increase.

 If these metrics aren’t increasing, we can perform an audit to identify the issues that could be holding you back. Once you optimize to ensure these metrics are performing well, your online sales will rise quickly.

3. Organic Traffic

Organic traffic is website visits that come from the search engine that isn’t paid. This means people are finding you by searching on terms on the search engine. As a result, you’re likely ranking for specific keywords, which means your page will rank higher when a person types in these keywords. If you’re ranking for the right keywords, this will lead to more website conversions such as requests, subscriptions, or sales.

 The keywords you are striving to rank for should be closely related to the products or services. This ensures that the keywords and information that people are searching for ties into what you are selling.

 In the SEO industry, this is called “search intent.” The more closely the keywords are to the actual transaction that occurs, and the more specific the keywords are, the higher the search intent will be. This means that your keywords being ranked will be more profitable and lead to more sales.

Our SEO Process

Part 1: Research and Develop a Strategy

In SEO, keyword research is one of the most important things you can do. You need to get this part right to prevent wasting your money and time. This process requires you to:

• Specifically, target the right audience that will make you the most revenue
• Prioritize and plan the resources you’ll need
• Understand your competitors well

We’ll first understand your overall marketing plan and then research the various markets and countries you’re looking to reach.

 These questions will help you in the planning phase:

• What are the people that you want to attract and specifically for which products?
• What are the best markets to target?
• What are the keywords that your audience is using to search for your products and services?
• How many searches are there for these keywords per month?
• What is the competition level for the keyword searches?
• Based on your budget and difficulty for keywords, which searches should you target first?

 

Part 2: Technical SEO Audit

The foundation of your website’s SEO is going to be determined by technical quality. There won’t be any good SEO output if there isn’t a good technical base.

 If Google can’t understand your website properly or can’t access your site, it won’t matter how great your content is or how many links you have. Especially for large websites and e-commerce, you could have many valuable pages, but it won’t matter if Google can’t get to it.

 That’s why we perform a deep dive into your website’s technical status and create an audit for you. With the outline, you’ll get improvements needed on the technicals of SEO. This enables Google to crawl and index your site properly, which helps your site rank higher. With our help, we will even make these suggested fixes and updates for you.

 Our technical audit will ensure that:

• All of Google’s guidelines will be adhered to, allowing the Google bots to understand and read through your site effectively.
• All of the good SEO principles are followed, such as fast loading speeds and good mobile access. Based on the type of website set up you have, we also ensure that you are using the correct directives.
• The content on your site must be structured well, marked-up and optimally set up for Google to rank it as high as possible.
• We check to see that you aren’t breaking SEO principles that could hurt your chances of visibility, such as inappropriate use of mark-ups or accidental cloaking.

 All of these things must be addressed to ensure you get results from SEO.

 

Part 3: Content Strategy

Once your strategy is laid out and your website is in good standing, it’s time that you generate quality content. It’s time to decide the type of content your audience is looking for and how you can provide it to them.

 In this step, we aim to understand better what your ideal customers want when searching for your products and services and what kind of content will answer their burning questions.

 A web-content approach can help in two ways:

1. Google will rank your website higher because people are showing a lot of interest in your pages, and Google tracks the progress
2. Once people land on your web pages, they will get a good impression of your brand and move closer to buying.

 Once you know what type of content is needed, we’ll provide the content you’re looking for to achieve your SEO goals.

 

Part 4: Domain and Brand Authority Building

Since the beginning of SEO, receiving links from other websites is one of the best ways to rank higher on Google.

 However, this link-building process has become more sophisticated over the years. Rather than simply counting the number of links, there are other factors that Google will take into account. Instead, Google will monitor your brand online. They will look at all of the people mentioning your brand and referring your business to others. It looks at the number of times your brand is mentioned, how, and when they are doing it. In addition, they will even check if you’re trying to trick the system. All of these data points will accumulate to your link-building score.

 This process is quite complex and could end up hurting your rankings if this isn’t done properly. In the brand authority building process, we ensure that:

• We get you quality backlinks and the right amount of them to build authority and trust with Google.
• Your brand authority is being done with the right velocity and techniques to keep you moving fast without receiving any penalties.
• All of your target keywords will be powered up to rank higher.
• With SEO authority, you’ll be growing faster than your competitors.
• The authority is being spread across your website and built on your most important pages.

 

Part 5: Tracking and Reporting

We keep monitoring your progress being made and how things are working out.

 After monitoring your progress, we create a detailed report. This report outlines the improvements made, how new traffic is coming onto your site, what they are looking for, and other factors. As a result, you’ll see the results of your SEO investment and how to take the results to the next level.

 The report will show new potential keywords and markets to help you continue improving and get more results from SEO.

 Our detailed reporting will include:

• The improvement in the SEO rankings and the overall effects on traffic
• Stats related to your website goals
• Suggested new keywords that we can target moving forward
• Suggested improvements that can be made to further progress