Enterprise Level SEO

What is Enterprise SEO?

If SEO is getting people to your website, what does that make Enterprise SEO?

Enterprise SEO is similar to local SEO, only for websites with thousands or even millions of pages. These kinds of websites will be updated daily and read by people from all over the world.

 The way the two kinds of SEO works are similar. In both, things such as Keywords, Backlinks, and Image titles are super important. Just as you can’t run before you can walk, you can’t do Enterprise SEO before you’ve learnt how to do local SEO.

Dynamic Optimisation

When we do Enterprise SEO, one of our favourite strategies is one called Dynamic Optimization. This is where we create a set of principles to optimize different pages all at once.

It could be something as simple as updating the keywords, changing the names of the images, or updating any links.

Using Dynamic Optimization, we can optimize the SEO of all the pages on your website in a matter of months. If we were to optimize without Dynamic Optimization, it could take years!

Local vs Enterprise SEO

Local SEO is there to provide customers with what they want when you have it. It helps beginners to grow their website and drive traffic to their homepage. For a new business, Local SEO is vital in going from unheard of to heard of and used by a few people.

Enterprise SEO, however, takes a much larger scale approach. With Enterprise SEO, millions of pages can have their SEO updated in just a matter of months. This could take years if done using Local SEO.

Google’s Algorithms are constantly changing. Enterprise SEO is designed to protect your website against Google’s fluctuations.

Who would benefit from Enterprise SEO

You might benefit from one of our Enterprise SEO strategies if you meet these three criteria.

 

1. Big Business

What defines “big” is up for interpretation. Some might say it’s related to income, number of employees, number of customers. Although different people would argue different criteria for being a “big business”, I’m sure most of us will be able to recognize one when we see it.

 

2. Multi-Location

If you have writers, producers, or other employees who work in more than one location, this is a sign you’re a big business.

 

3. International

You know you’re doing well when you’re available in more than one country.

Resources required for Enterprise SEO

To have a fully effective Enterprise SEO strategy, you’re going to need two vital components.

At SerpNova, we’re specialised in both of them and will be able to provide you with an Enterprise SEO optimized website that people from over the world will be drawn to.

Firstly, a capable platform. When hosting a website with millions of web pages, it’s vital that there is enough RAM for millions of people to be on your website at any one time. The last thing you want is for nobody to use your website because it’s crashing all the time.

Secondly, a well-organized team. Having people who know what they’re doing can make your Enterprise SEO far more effective.

Our Team

At SerpNova, we have all sorts of people who will work to optimize the SEO of your website on a large scale.

 

Copywriters.

People who know about keywords and writing content that people can easily read and the algorithms can easily find.

Graphic Designers.

People with an artistic flair who can create images that will immediately draw people in.

Link Builders

People who scour the web to create links to and from your website. The SEO of any website is improved when it’s connected to other websites with high SEO.

Our SEO Process

Part 1: Research and Develop a Strategy

In SEO, keyword research is one of the most important things you can do. You need to get this part right to prevent wasting your money and time. This process requires you to:

• Specifically, target the right audience that will make you the most revenue
• Prioritize and plan the resources you’ll need
• Understand your competitors well

We’ll first understand your overall marketing plan and then research the various markets and countries you’re looking to reach.

 These questions will help you in the planning phase:

• What are the people that you want to attract and specifically for which products?
• What are the best markets to target?
• What are the keywords that your audience is using to search for your products and services?
• How many searches are there for these keywords per month?
• What is the competition level for the keyword searches?
• Based on your budget and difficulty for keywords, which searches should you target first?

 

Part 2: Technical SEO Audit

The foundation of your website’s SEO is going to be determined by technical quality. There won’t be any good SEO output if there isn’t a good technical base.

 If Google can’t understand your website properly or can’t access your site, it won’t matter how great your content is or how many links you have. Especially for large websites and e-commerce, you could have many valuable pages, but it won’t matter if Google can’t get to it.

 That’s why we perform a deep dive into your website’s technical status and create an audit for you. With the outline, you’ll get improvements needed on the technicals of SEO. This enables Google to crawl and index your site properly, which helps your site rank higher. With our help, we will even make these suggested fixes and updates for you.

 Our technical audit will ensure that:

• All of Google’s guidelines will be adhered to, allowing the Google bots to understand and read through your site effectively.
• All of the good SEO principles are followed, such as fast loading speeds and good mobile access. Based on the type of website set up you have, we also ensure that you are using the correct directives.
• The content on your site must be structured well, marked-up and optimally set up for Google to rank it as high as possible.
• We check to see that you aren’t breaking SEO principles that could hurt your chances of visibility, such as inappropriate use of mark-ups or accidental cloaking.

 All of these things must be addressed to ensure you get results from SEO.

 

Part 3: Content Strategy

Once your strategy is laid out and your website is in good standing, it’s time that you generate quality content. It’s time to decide the type of content your audience is looking for and how you can provide it to them.

 In this step, we aim to understand better what your ideal customers want when searching for your products and services and what kind of content will answer their burning questions.

 A web-content approach can help in two ways:

1. Google will rank your website higher because people are showing a lot of interest in your pages, and Google tracks the progress
2. Once people land on your web pages, they will get a good impression of your brand and move closer to buying.

 Once you know what type of content is needed, we’ll provide the content you’re looking for to achieve your SEO goals.

 

Part 4: Domain and Brand Authority Building

Since the beginning of SEO, receiving links from other websites is one of the best ways to rank higher on Google.

 However, this link-building process has become more sophisticated over the years. Rather than simply counting the number of links, there are other factors that Google will take into account. Instead, Google will monitor your brand online. They will look at all of the people mentioning your brand and referring your business to others. It looks at the number of times your brand is mentioned, how, and when they are doing it. In addition, they will even check if you’re trying to trick the system. All of these data points will accumulate to your link-building score.

 This process is quite complex and could end up hurting your rankings if this isn’t done properly. In the brand authority building process, we ensure that:

• We get you quality backlinks and the right amount of them to build authority and trust with Google.
• Your brand authority is being done with the right velocity and techniques to keep you moving fast without receiving any penalties.
• All of your target keywords will be powered up to rank higher.
• With SEO authority, you’ll be growing faster than your competitors.
• The authority is being spread across your website and built on your most important pages.

 

Part 5: Tracking and Reporting

We keep monitoring your progress being made and how things are working out.

 After monitoring your progress, we create a detailed report. This report outlines the improvements made, how new traffic is coming onto your site, what they are looking for, and other factors. As a result, you’ll see the results of your SEO investment and how to take the results to the next level.

 The report will show new potential keywords and markets to help you continue improving and get more results from SEO.

 Our detailed reporting will include:

• The improvement in the SEO rankings and the overall effects on traffic
• Stats related to your website goals
• Suggested new keywords that we can target moving forward
• Suggested improvements that can be made to further progress